Hi, I’m Erin.
I’m glad you’re here.
An award-winning writer and UX content designer,
I’m the most versatile writer you’ll meet.
I take on writing projects big and small—from snappy, short copy to long-form editorial. My superpower: helping brands define their voice as a key market differentiator.
I collect words—and know how to sniff out a good story.
Since 2010 I’ve been immersed in storytelling through marketing, editorial, advertising, and UX content design. I’ve led the content development for successful SaaS apps (native and web) for tech companies, inception to launch.
People-first leader,
defender of words,
focused on high craft.
Select published work
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![MidCity Restaurant]()
MidCity Restaurant
They say “variety is the spice of life.” MidCity’s menu offers small plates designed to be shared. Here, you can have a taste of everything you want.
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![Cincinnati Magazine]()
Louisville, Kentucky
An oldie but goodie from my start in magazine writing. Here’s a whirlwind weekend trip to Louisville, Kentucky, Cincinnati’s sister river city.
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![P&G Fun Indoor Activities]()
P&G Everyday
Moms want things: ways to keep kids busy, a clean home, to save money. In a former life I managed all consumer-related content for P&G Everyday.
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![J Abbott Miller Dot Dot Dot Print Mag]()
Dot Dot Dot - App Review
In 2014 Pentagram partner and designer J. Abbott Miller created a whimsical, tablet-first app reminding us of the value of performance. App review for Print Magazine.
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![Aberlin Springs Farm]()
Aberlin Springs
Get ready to fall for Aberlin. An editorial deep dive into the agricommunity reveals the power of a working farm and food philosophy—to transform people and place.
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![Audi quattro]()
Audi Quattro Experience
Agency Zulu Alpha Kilo took Best of Show in HOW’s Interactive Design Competition with a sensory-rich installation of mini-slot cars, sure to ignite your inner gaming child.
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![GoodRx Rewards program]()
GoodRx Rewards
Do patients want rewards for healthy behaviors? As the only content designer, my team built the GoodRx Rewards product from inception to launch in less than one year.
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![Canadian Club Whiskey]()
Print Magazine: Sex + Design Issue
Let me take you behind the scenes to hear how two creative directors resurrected the Canadian Club Whiskey brand, against all odds.
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West Virginia's Wintery Mix
Whether you want downhill skiing, tubing, snowshoeing or just apres-ski enjoyment, West Virginia has everything for a wintery mix of fun.
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![Dojo Gelato Ice Cream Truck]()
Ice Cream Truck Design
Get the scoop on the well-designed ice cream truck, how the sweet fleets got their start, and the cool designs that keep all ages coming back for more.
