Erin Prus Carbon

Summary

Highly-adaptable UX writing and content design leader with 10+ years working in strategic communications and complex solution design, including extensive background writing and editing across media and constituencies.

Relevant Experience

FanDuel

Content Design Senior Manager, August 2023–present

Manage the content designers on organizational, tactical, and developmental levels, supporting their daily work and professional growth
Provide coaching in technical skills, relationship-building, priority management, and translating business goals/user insights into relevant, high-impact content
Manage team priorities by balancing business needs while supporting, inspiring, and motivating content designers
Lead team projects with large scope and/or ambiguity, helping out with more detailed content design — especially where setting direction
Demonstrate the impact of content design with strategy, best practices, design process, inspiration, and decisions to stakeholders, including C-suite executives
Champion voice and tone across the organization, spearheading the creation of language patterns, systems, and overarching content and style guidelines for cohesion with a growing number of products and broader brand guidelines

Memora Health

Content Design Lead, March 2022–August 2023

Own content design discipline as team lead, working hand-in-hand with clinicians to develop best-in-class clinical programs using AI and machine learning across 8+ specialties, while shepherding other content designers
Develop user-centered solutions for clinical programs, offering thoughtful iterations, edits, and rigorous problem-solving
Craft human, concise product copy that simplifies medical jargon into plain language and follows regulatory guidelines
Develop, test, and codify comprehensive, scalable, and systematic product content standards, using UXR to validate
Create, test, and proliferate a consistent in-product voice and tone
Build and maintain positive strategic relationships company-wide, using leadership to collaborate across disciplines

GoodRx

Senior Content Designer & UX Writer, March 2021–March 2022

Led content efforts for GoodRx Rewards from inception to launch, delivering native app and web-based content
Built foundation in information architecture, conversation design, and storytelling to deliver narratives on GoodRx solutions
Crafted and tested voice and tone for Rewards incentives product within the GoodRx ecosystem
Wrote and edited all product copy and CRM in plain language, focusing on clarity, consistency, and understandability
Tested content within user flows and used feedback to drive refinement
Built content testing into design process, and leveraged insights across marketing and product for integration

UnitedHealth Group, UHG

Assoc. Director, Marketing Digital Solutions, May 2020–June 2021
Sr Marketing Comms Specialist and Writer, Oct 2017–May 2020

Led digital marketing team and directed creative/UX work across media and properties, with cross-functional collaboration
Directed branding, UX, and creative execution for digital-first, member-facing advocacy product (GenerationYou native app, powered by UnitedHealthcare, launched 1/2021, $17m)
Functioned as principal UX writer for all GenerationYou assets, and all dashboard, CRM, mobile and desktop expressions
Synthesized, created, and standardized brand components and requirements across all audiences

Education

Xavier University, Master of Arts

2006–2009
Composition/Rhetoric and Literature
Fully funded graduate education and stipend

University of Dayton, Bachelor of Arts

1999–2001
English Literature and Education

Skills

Advanced French language
Figma, FigJam
Editing (AP)
Content design, UX writing
UX research
Design thinking
Cross-functional collaboration
Project management
Agile methodology

Industry Awards

Digital Health Awards

Gold medal (6), 2019/2020
Silver + honorable mention (5), 2018